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The Paul Gillrie Institute is uniquely positioned as North America’s leading consultant and advocate for automobile dealers in their quest to reduce technology expense in their dealerships.
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Paul Gillrie
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Acclaimed as an auto dealer advocate and seminar speaker, Paul Gillrie is a perennial favorite at local and national conferences. He has long served a diverse client base of dealers, CPA firms and attorneys throughout the United States and Canada, who use his negotiating strategies and enjoy his newsletter, the “Journal of Dealership Computing”. His unbiased reviews of the latest products from computer vendors and astute commentary have made Paul “the” authority on dealer technology and cost reduction.
He founded the Paul Gillrie Institute in 1992 and this scrupulously independent research “think tank” provides dealers and their advisors with current, accurate analysis and consumer reports on the technology issues facing them daily. He knows what works – and what doesn’t!
A graduate of Ontario’s McMaster University, Gillrie was the Director of Training for an auto industry computer giant for fifteen years. His work disseminating information on this company’s systems and those of competing firms was unique preparation for his current endeavor. To date, he has assisted over four thousand dealers and groups in successful negotiations to purchase or update their systems.
Mr. Gillrie distinguishes himself by maintaining his position as the only consultant in his industry that does not have a business or financial relationship with any computer vendor. By completely eliminating any conflict of interest, he concentrates only on the needs of his dealer clients and guarantees them the best discounts and terms from the vendors.
The Paul Gillrie Institute, Inc. is located in Odessa, Florida, where Mr. Gillrie lives with his wife and six children.
The Gillrie Institute Team
“We operate from a deep understanding of our clients' goals. Our business and technological expertise, ensures that the dealers who employ our services will not waste valuable resources on unnecessary technology or pay too much for the technology they actually do require."
Paul Gillrie leads a diverse and powerful interdisciplinary team that includes highly experienced auto dealers, general managers, consulting industry business professionals and financial analysts who review every aspect of any computer proposal. Each client’s needs are assessed at our regular “round table” meetings. The result is a unified, efficient strategy for effective negotiation with the computer vendors.
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